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the place for navigating Ecommerce design, experiences, and musings

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17 Old Rules for getting the basics of ecommerce right

September 11, 2025September 30, 2025 · Leave a comment ·

I was cleaning out old files. I tend to collect way too many whitepapers, research articles, and other materials that inform me about the world of ecommerce. I came across a document I saved. It’s from 2007 and entitled, “17 New Rules for Successful E-Commerce … Continue reading 17 Old Rules for getting the basics of ecommerce right

Avoid Frustration: AI Solutions for Available Inventory

September 10, 2025September 10, 2025 · Leave a comment ·

Your in luck. Here’s a real-time example of where ‘AI’ for inventory management could be applied to reduce frustration in the shopper journey. Take your typical Social media browser… That’s me. I see your typical product promotion in my feed. Cool Shorts! My wife would … Continue reading Avoid Frustration: AI Solutions for Available Inventory

Ralph Lauren Launches Ask Ralph: A Game-Changer in E-commerce

September 9, 2025 · Leave a comment ·

Tuesday, September 9th. “Ralph wrecks the internet”. Not that Ralph. Ralph Lauren launched an AI-Powered fashion styling helper called Ask Ralph. This bold move exposes the brand to newness yet again. As a consumer of the brand, a fan of their innovation and follower of … Continue reading Ralph Lauren Launches Ask Ralph: A Game-Changer in E-commerce

Retail Revolution: The Importance of Seamless Product Discovery

August 12, 2025 · Leave a comment ·

Have you ever been shopping in a retail store and see an outfit or product in a display or on a manikin? Then have trouble finding where it was on the rack or even in the store? This happens in physical retail stores often but … Continue reading Retail Revolution: The Importance of Seamless Product Discovery

ecommerce shopping is boring!

July 16, 2025July 14, 2025 · Leave a comment ·

In a recent survey conducted by Criteo, Consumers find ecommerce shopping boring! The article highlights a growing disconnect between the efficiency of online shopping and the emotional satisfaction it once provided. As consumers increasingly view ecommerce as utilitarian or even burdensome, retailers face the challenge … Continue reading ecommerce shopping is boring!

The Importance of Personalization After Purchase

July 10, 2025 · Leave a comment ·

After a little holiday break, we’re back. This time with a look at the post-purchase experience. Recently, I was out wake surfing and during a set I somehow popped a fin loose from my board. What a great excuse to not only get a replacement … Continue reading The Importance of Personalization After Purchase

Intuitive Shopping Assistants: Boosting Customer Engagement?

June 19, 2025 · Leave a comment ·

The more I explore, the more I am drawn to unique but simple ways brands pull in features that aid in the shopping journey. One such example is from Jack Archer, where I noticed 2 features that grabbed my attention and felt worthy of a … Continue reading Intuitive Shopping Assistants: Boosting Customer Engagement?

The Future of Shopping: Rise of AI Agents in Ecommerce

June 18, 2025June 16, 2025 · Leave a comment ·

I am a self-professed nerd of ecommerce so always looking for new perspectives and thoughts on the future of how we shop. If you have not seen this yet, it is definitely worth the time to read. https://www.digitalnative.tech/p/agentic-commerce-when-ai-does-the Analysis of “Agentic Commerce” and the Evolution … Continue reading The Future of Shopping: Rise of AI Agents in Ecommerce

Brands must do better!!!

June 13, 2025 · Leave a comment ·

In preparation for Salesforce Connections 2025, I spoke with a lifelong friend about the dynamic landscape we navigate today. This fast-paced environment significantly influences ecommerce thought leaders, consultants, and merchants alike. It also shapes the strategies of online marketers, business owners, and all who thrive … Continue reading Brands must do better!!!

How Amazon’s ‘Buy for Me’ may change Online Shopping

June 5, 2025 · Leave a comment ·

What is Amazon’s ‘Buy for Me’ Feature? The ‘Buy for Me’ feature allows Amazon users to purchase items on behalf of someone else. This applies even if the recipient does not have an Amazon account. It also works if the recipient is unable to shop … Continue reading How Amazon’s ‘Buy for Me’ may change Online Shopping

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